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DRAMAدراما

Vertical micro-drama, built for MENA.

An engine that turns a series bible into ninety-second vertical episodes, Arabic first, for MENA micro-drama producers and viewers.

DRAMA film still Drag to turn
StatusProducer app live
$9.4BChina domestic micro-drama revenue, 2025Deadline / MPA
90 sper episode, cliff at the end
10-15clips fired from the bible

  • The gap: micro-drama is a proven format, and the Arabic shelf is empty.
  • A producer writes or opens a series bible; the engine drafts, shoots, cuts and scores a ninety-second episode ending on a cliff.
  • It then writes what happened back into the bible, so episode seven knows what episode six did.
Format
90-second vertical episode, cliff at the end
Language
Arabic first
Origin
Vertical, MENA-tuned sibling of Cinemaker
A dark room where thousands of small vertical screens drift up like embers and one episode glows forward

  • The bible holds characters, plot state, tone and forbidden moves; a write room drafts against a format grammar distilled from category leaders.
  • Ten to fifteen clips fire with characters, locations and objects held on reference images, with Arabic dialogue in the voice.
  • Automatic QC and a pickup panel fix wrong-face shots, then a captioned vertical cut with one score cue timed to the cliff.
  • A producer-only app behind a crew gate; viewers never see it, they only see the swipe.
Frame from The Heir of Jumeirah: Layla on a Dubai balcony at night

  • Micro-drama is a $9.4B business in China (2025) and a billion-dollar app in English.
  • No research house tracks Arabic micro-drama, and MENA has no published market sizing yet.

Sources: Deadline / MPA, Variety / MPA

  • Own app: an Arabic-English vertical-drama app, free to start and unlock to keep watching.
  • In parallel, license the engine to studios.

  • Launch market: MENA, Arabic first.
  • Channels: TikTok and Instagram, with a landing app, tested through a three-series pilot.

  • In Arabic, two players operate, both in the UAE.
  • Public comparables: ReelShort, DramaBox and HOLYWATER, an AI micro-drama company.
  • Differentiator: a continuity loop the category leaders don't have.
ReelShort · 2026 revenue (MPA forecast)
$1.05B
DramaBox · cumulative in-app purchases, Mar 2025
$450M

Sources: Variety / MPA, Streaming Radar

  • Producer app deployed 12 Aug 2026: series shelf, bible editor, brain chat, write room and pickup panel.
  • Engine built end to end, from bible to locked canon.
  • Five sample bibles on the shelf, not released titles: The Heir of Jumeirah, The Deal Marriage and three more.

  • Pilot season: three Arabic series, sixty episodes, run through the engine and tested with a landing app.
  • Gate: nothing after the pilot is real until one complete green season runs with real clips, end to end.
  • Own app: Arabic-English vertical-drama app, grown against the retention curve the pilot proves.
  • Scale the library: more series, dubbing into Turkish, Urdu and Indonesian, and studio licensing in parallel.
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